Note: Prime Day is over. Check our list of remaining Prime Day deals and deals from the final day of Walmart’s sale for the deals that remain. Or read our package of amazing retro tech. As always, we hope we helped you sift through the discounts and find good products.
Amazon’s Fire tablets and Echo speakers aren’t terribly expensive—they’re built to be affordable. Still, Prime Day gives you a chance to buy them for even less. If you need a tablet or want to add Alexa to your house, now is the time to do it. Kindles are another matter. The ebook reader doesn’t go on sale as often, which makes these Kindle deals even better.
We’ve compiled every decent deal on Amazon-branded devices happening from now through the end of Amazon’s Prime Day sale (October 13-14). Amazon has a Device Deals page with many of its best deals, but we have the ones we like organized below, with our thoughts and links to our coverage.
We strike through items that sell out or rise in price as we update this guide. Discounts sometimes return quickly, so check for yourself. You’ll need a subscription to Amazon Prime to get most of these deals.
Updated October 15: We’ve cut two Echo deals that are no longer available. Prime Day ends at 11:59 pm Pacific, so there’s still some time left to shop.
WIRED’s Prime Day Coverage
Echo Speaker Deals
Echo Show 5 for $45 ($45 off): This is the best price we’ve seen on the Echo Show 5, Amazon’s smaller smart home display. The same price extends to a version that includes a free one-year subscription to Food Network Kitchen, a service that offers cooking tips and recipes. We reviewed it here.
Echo Show 8 for $65 ($65 off): The latest 8-inch Echo Show is sleek and stylish. We like this size more than the 5-inch and 10-inch versions, it’s just big enough that weather updates, video chats, and recipes show up clearly, but compact enough that it doesn’t take up too much valuable countertop real estate. As with the deal on the Echo 5, be sure to select the option with the free one-year subscription to Food Network Kitchen for access to shows and live cooking classes with Food Network chefs.
Echo Show 10-Inch for $150 ($80 off): Amazon’s Echo Show has a larger 10-inch screen and enhanced, rear-firing speakers. The Echo 8 screen is a bit nicer, but this one is larger, making it easier to read from across the room.
Echo Studio High Fidelity Smart Speaker for $150 ($50 off): Amazon’s Studio smart speaker is for the audiophile who wants Alexa, but doesn’t want to sacrifice sound quality. It’s got 350 watts of power and a downward-firing subwoofer that pumps out more low end than most other speakers this size. It even listens and adjusts the sound to fit your particular space.
Echo Flex Plug-In Mini Speaker for $10 ($15 off): The Echo Flex is what we like to call the bathroom speaker. It fits well in any small space in your home where a smart speaker would be overkill, but you still want to make Alexa commands without yelling. There’s a USB port on the bottom, which makes a handy place to plug in your phone, or an Amazon-made night light.
Mandalorian Echo Dot for $39 ($36 off): Given our collective obsession with Baby Yoda, a creepy, faceless Baby Yoda Echo Dot must have made some sense? Anyway, it’s on sale now—if you can stand the wait of three to six months.
Fire Tablet Deals
Amazon’s tablets are cheap because they’re the company’s loss leader for its services, like Kindle Unlimited and Prime Video. We have concerns, especially with the limited selection of apps in Amazon’s app store, but overall they’re a good deal. Check out our updated guide to deciphering which Amazon Fire tablet is best for you. We did not link to the weaker Fire 7 tablet here. It’s also on sale, but we think you should go for the Fire HD 8.
Fire HD 10 for $80 ($70 off): The Fire HD 10 is the top of the Fire line. It’s faster, has more storage, and has the best screen of the bunch. This deal is on the 32-gigabyte model with ads. The extra fee to remove ads is worth it, to us.
Fire HD 8 for $55 ($35 off): The new Fire HD 8 (8/10, WIRED Recommends) has a faster processor and more RAM than previous models. The screen still isn’t as nice as the Fire HD 10, but the new, horizontal camera design is better for Echo Show-style use. This deal is on the 32-gigabyte model with ads. The ad-free version is also on sale for $70 ($35 off), and well worth the extra $15.
Fire HD 8 Plus for $75 ($35 off): The new Fire HD 8 Plus (8/10, WIRED Recommends) is the Fire HD 8 with 3-gigabytes of RAM instead of two. That doesn’t sound like much, but it makes for a smoother experience, particularly when you’re juggling multiple apps. It also has wireless charging. As with the other models, the ad-free version is on sale for $90 ($35 off).
Fire HD 10 Kids Edition for $130 ($70 off): The best deal on a Fire tablet is this Kids Edition. It’s exactly the same as the regular Fire tablets, except you get a rugged case and a two-year worry-free guarantee, which means Amazon will replace the tablet for free if your kids break it. It also comes with one year of Amazon Kids+ (formerly FreeTime Unlimited), offering access to kid-friendly movies, books, games, and apps (Kids+ is $3 per month after the first year).
Fire HD 8 Kids Edition for $80 ($60 off): If the Fire HD 10 is too big for your kid, get them this version.
Amazon’s Kindle pretty much is the digital book market, and for good reason. The company’s ebook readers offer more than a month of battery life per charge, the ability to hold thousands of titles, and unlimited book subscriptions. You can even get free books from your local library. Check out our guide to the Best Amazon Kindle.