Super Bowl TV and soundbar deals aren’t always for the newest tech in the market. Usually, retailers discount models that are going on a year old. This year is different. Due to the pandemic, many TV makers delayed their 2020 models, which means we’re just starting to see the first deals on them.

Whether you’re into it for the commercials or are a diehard Buccaneer or Chief, here are the best deals to snag before the whistle blows. This is one of the best times to get a new TV until Black Friday.

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TV Deals

Vizio OLED TV

Photograph: Vizio

  • Top Pick—Vizio OLED (55-inch) for $1,000 ($300 off): I was astonished by this Vizio OLED (9/10, WIRED Recommends) at its standard price, but now that it’s once again under $1,000, I’d say it’s easily the best TV you can get for the money. With extremely dark black levels and gorgeous highlights, it’s one of the best ways to watch anything—football or otherwise. The 65-inch model is also on sale for $500 off.
  • Hisense H8 Quantum (55-inch) for $479 ($50 off): Good, cheap TVs are increasingly easy to come by, and the best deal right now is on this 55-inch model from Hisense. It’s not the flashiest TV ever, but with Android TV, Alexa compatibility, and quantum dot technology, it will still be an awesome way to watch the game.
  • LG NanoCell 80 Series (75-inch) for $997 ($300 off): You’re not going to be able to go to your buddy’s house to watch on their big screen for a while, so you may as well get a massive one of your own. This 75-inch LG model is the best deal right now, with AirPlay for streaming from iOS, LG’s excellent NanoCell screen technology, and its point-and-click magic remote (like a Nintendo Wii Remote) in tow.
  • LG CX OLED (55-inch) for $1,397 ($100 off): Vizio’s OLED offers the best bang for your buck, but if you want the best picture quality, check out LG’s CX OLED (8/10, WIRED Recommends). It’s slightly discounted and is easily among the best-looking models I’ve ever seen. It also works great with next-gen consoles like the PlayStation 5 and Xbox Series X, thanks to HDMI 2.1 ports that can handle 4K at up to 120 frames per second.
  • Samsung TU-8000 (55-inch) and HW-T650 Soundbar for $796 ($154 off): If you want to overhaul your entire viewing and listening situation, check out this bundle from Samsung, which includes a totally serviceable (not our favorite, but good!) 4K TV alongside a soundbar and wireless subwoofer. Just plug them in and watch ’em play.
  • Samsung Q70T (55-inch) for $798 ($202 off): If you are willing to spend a bit more than you would for the Hisense model above, this TV from Samsung has more powerful processing and backlighting for a better picture, and has Alexa built in, which makes finding apps (or the time of upcoming games) a breeze.

Soundbar and Sub Deals

TCL Soundbar and Sub

Photograph: TCL

  • TCL Alto 2.1 Soundbar and Sub for $100 ($30 off): Most of us don’t need a crazy home-theater system; we just need something that beats the crappy speakers in our TV. This little soundbar from TCL does just that, with a rounded design and a wireless subwoofer. It’s no movie theater, but you’ll hear the whistles and hits better than straight from the tube.
  • Definitive Technology 3.1 Soundbar and Sub for $500 ($500 off): Definitive Technology is well-regarded in the hi-fi world with superb build and sound quality. If you’re after a small-footprint bar that delivers excellent sound, this model should be at the top of your list. It’s more expensive than similar models with a wireless subwoofer but makes up for that with better-made drivers that give you more immersive sound, and Chromecast built in for streaming your favorite shows and movies.
  • Klipsch RSB-3 Soundbar for $129 ($121 off): Klipsch makes some of the best soundbars you can buy, and this all-in-one is an absolute steal right now, at less than half its original MSRP.
  • Sony Dolby Atmos Soundbar, Sub, and Surround Speakers for $996 ($203 off): If you want a true Dolby Atmos surround-sound experience when you’re done watching sports, check out this system. It comes with two satellite speakers and a subwoofer, perfect for those who like watching Netflix as much as sports in the living room. If you don’t have surround speakers, Atmos soundbars simulate a full surround-sound setup by directing sound upward and outward as well as forward, giving it more depth.
  • Samsung HW-Q60T 5.1ch Soundbar with 3D Surround for $380 ($120 off): This Samsung soundbar might look like a normal 3.1-channel bar with a wireless subwoofer, but it  has a special trick under its sleeve. It bounces sound off the sides of your room to simulate the rear channels of surround sound, which makes it a sleek way to get more immersive sound.

Streaming Deals

Photograph: Roku
  • Roku Streaming Stick+ for $39 ($11 off): The Roku Streaming Stick+ is among our favorite ways to watch new TV shows, sports streams, and movies. With 4K resolution, AirPlay support, and nearly every app under the sun, there’s almost nothing you can’t enjoy with this little accessory. Just make sure you have enough room to plug the USB-stick like device into the HDMI port on your TV, or you’ll need a small adapter.
  • Amazon Fire TV Stick for $30 ($10 off): If you don’t need 4K resolution, and you like Amazon’s Alexa voice commands, this is a great deal for upgrading older screens to the modern age. Amazon’s interface isn’t as clean as Roku’s, but you still have access to nearly all of the biggest streaming channels, and Alexa makes it easy to check things like the weather and to-do lists.
  • Sony 4K Blu-Ray Player and Streamer for $180 ($70 off): Discs still have their place in a modern home theater, especially if you want to enjoy the latest blockbusters in the highest possible quality—which often don’t stream at their full cinematic bitrate, even in 4K. This player from Sony lets you buy your favorites as they come, and it includes Wi-Fi and a streaming interface, so you can watch Netflix et al. too.

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