Until about a year ago, artist Mike Winkleman hadn’t sold a print for more than 100 bucks. Then, this spring, he became, according to auction house Christie’s, one of the three most valuable artists alive. Yet, many people still don’t know his name. Part of that may be because he’s more commonly known by his pseudonym: Beeple. It also may be due to the fact that the $69 million work that put him on the map was a non-fungible token (NFT), a blockchain-verified form of digital art many are still trying to wrap their heads around. But just because Winkleman is still making a name for himself doesn’t mean he’s new to the art world.